CRM
Hubspot integration
Inbound marketing and sales platform.
How we integrate Hubspot
The integration shape.
HubSpot started as an inbound marketing tool and is now a full CRM, marketing and sales suite. It is the default CRM for a large share of mid-market B2B businesses and a real contender in B2C ecommerce CRM use cases.
Patchworks integrates HubSpot with ecommerce platforms, ERPs and customer data sources. Contacts, deals, orders and behavioural events flow in either direction, and the customer-identity model deserves real design attention. HubSpot's properties model is forgiving, which can produce data sprawl quickly if integrations are not opinionated.
For B2B ecommerce in particular HubSpot earns its keep when integrated rigorously and gets in the way when integrated lazily.
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