Marketing
ZAP~POST integration
Direct mail automation platform.
How we integrate ZAP~POST
The integration shape.
ZAP~POST is a UK direct-mail automation platform, allowing ecommerce brands to trigger physical mail · postcards, letters, samples · from operational events the same way they would trigger an email.
Patchworks integrates ZAP~POST for trigger-event delivery from operational systems, address mastering and back-flow of send and delivery confirmations. Physical mail has a longer feedback loop than digital, which deserves real care in the trigger logic.
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